Stella McCartney Mainstream Sustainability

 

Designer Stella McCartney is well known for her fashionable and sustainable garments and has been a driving force in pushing the industry to lessen its impact on the planet. Though many brands report on their organic fibers, a special accumulation of faux furs, or an all-American labor force, these are often surface-level marketing choices.

Sustainability may now be chic, but the fashion industry by and large is a gross consumer of resources. Many brands promote a liberal aesthetic in their ad campaigns but use practices and materials that they make sure to keep hidden from their consumers.

Images sourced from Stella McCartney.

McCartney’s philosophy speaks volumes. In an interview with her design team, she said,

“It’s really the job of fashion designers now to turn things on their head in a different way, and not just try to turn a dress on its head every season. Try and ask questions about how you make that dress, where you make that dress, what materials you’re using. I think that’s far more interesting, actually.”

This is an important and rather novel thought for the mainstream fashion industry, and one that other companies should seek to emulate.